About us
About First Contact
Learning marketing via a real service
We're learning marketing by doing it in the open. Small-business owners, bookkeepers and the builders of finance tools ask for help on Reddit every day. We answer them, build pages that list the tools that fit, and count what gets read and clicked. Improving the site, pivoting, and trying to learn. It's hard and slow going.
Who we are
A small Gen X crew with backgrounds in accounting and systems, working with Claude, an AI assistant. Claude does the research and the first drafts. People check, edit and post everything. No tool pays to be listed on these pages.
What we're working on now
October 2026: answering owners' Xero and QuickBooks questions on Reddit, then turning the questions they ask into the Q&As on these pages.
Want to join in?
- Marketers: pick a channel, run a two-week test with us, and we'll share the result here.
- Builders of finance or invoicing tools: tell us what you've built and who it's for.
- Small businesses: let us know what software or services you're trying to find solutions for.
info@in2fpa.com